Research Capabilities
Qualitative Research
- Focus groups
- Mini-groups
- Triangular interviews
- In-depth interviews
Quality Control
Seema Business Solutions adopts the following quality control measures for quantitative
research:
Seema Business Solutions adopts the following quality control measures for quantitative
research:
- Minimum of 30% back-checking of the questionnaires.
- 100% logic checking of questionnaires.
- Minimum of 30% back checking of data loading above sample of 100. With a
sample lower than this, data are entered twice and are consequently match-
verified.
Customised Research
Customised research provides actionable market information with independent recommendations to assist in making those key
decisions in exploiting business opportunities. This research is fully dedicated to providing tailored solutions with a methodology
specifically designed for the initiative at hand.
Feasibility Studies
Research is particularly relevant when new business initiatives are considered. Be they a new company, a new service, product
diversification or entering a new market. Feasibility studies evaluate the commercial viability of business concepts so that
investments are reassured by a factual insight of opportunities and how best to exploit them.
Field and Tab
Seema Business Solutions conducts fieldwork and prepares data tabulations for companies having their in-house research team
but mostly for research agencies outside of the region.
Secondary Data Service
Often primary research collected through interviews needs secondary data from existing published sources to add context and
to help calibrate recommendations from survey findings. Seema Business Solutions can offer this secondary Data Service not
only to complement a primary research survey but also as a stand alone support on a project basis or continuous in the form of
a regular feed of press/internet commentaries on specified topics of interest.
Customised research provides actionable market information with independent recommendations to assist in making those key
decisions in exploiting business opportunities. This research is fully dedicated to providing tailored solutions with a methodology
specifically designed for the initiative at hand.
Feasibility Studies
Research is particularly relevant when new business initiatives are considered. Be they a new company, a new service, product
diversification or entering a new market. Feasibility studies evaluate the commercial viability of business concepts so that
investments are reassured by a factual insight of opportunities and how best to exploit them.
Field and Tab
Seema Business Solutions conducts fieldwork and prepares data tabulations for companies having their in-house research team
but mostly for research agencies outside of the region.
Secondary Data Service
Often primary research collected through interviews needs secondary data from existing published sources to add context and
to help calibrate recommendations from survey findings. Seema Business Solutions can offer this secondary Data Service not
only to complement a primary research survey but also as a stand alone support on a project basis or continuous in the form of
a regular feed of press/internet commentaries on specified topics of interest.
Most Common Surveys
- Advertising concepts
- Advertisement tracking
- Brand switching opportunities
- Corporate image
- Customer Lifestyle surveys
- Customer Satisfaction surveys
- Employee surveys
- Mystery shopper surveys
- Usage and attitude surveys
Seema Business Solutions
One Centre for all your business solutions
One Centre for all your business solutions
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| _____________________________________________________________________ PO Box 13525, Manama, Kingdom of Bahrain Tel: +973 17 311 944 - Fax: +973 17 311 988 Email: seema@batelco.com.bh |
Quantitative Research
- Face to face interviews
- Intercept interviews
- Telephone interviews
- Postal surveys
- Mystery shopper surveys